Crude palm oil is considered the richest natural source of carotenoids (about 15 times more than in carrots). Carotenoids are a group of more than 700 compounds (e.g. alpha-carotene, beta-carotene) that produce the red, yellow, and orange colours found in many fruits and vegetables. The human body uses carotenoids as Vitamin A which enhances eye health. Carotenoids also play an important potential role by acting as biological antioxidants, protecting cells and tissues from the damaging effect of free radicals, which could cause cancer. Studies also suggest that carotenoids enhance immune function by a variety of mechanisms, and improve cardiovascular health. Red palm oil is a form of processed palm oil (deacidified and deodorised) which retains 80% of the original carotenoids, making it a remarkable source of Vitamin A.
